Mobile PR? Yep, We’re Covering That Too
April 6, 2009
Despite the fact that California law has limited cell phone use while driving, I’ve got to confess I broke the law this weekend by attempting to use my Blackberry to look up a Petsmart location for some puppy supply shopping (yes, while driving). However, their site wasn’t optimized for my mobile and I became increasingly irritated that I couldn’t simply find a store location. As it turns out, I ended up seeing a PetCo while I was driving around and they got my business. Too bad for Petsmart.
The lesson here? People lead their lives on the go and need access from anywhere. So we’ve asked Mike Wehrs from the Mobile Marketing Association to come and enlighten us. Here’s a little about what you’ll learn in his session, “Public Relations on the Mobile Platform: A Brave New World…” Read the rest of this entry »
And now, a word from our sponsors…
April 3, 2009
No event could happen without the generous support of funds and in-kind donations from sponsors, so today we’d like to say a very special thank you to sponsors of the 2009 PRSA Western District Conference. We HIGHLY recommend using them for your PR-related needs in the future.
Oh, and to make it easy, we’ve linked their logos directly to their sites for you, putting you just one click from their wonderful services!
Gold Sponsors
Silver Sponsors
In-Kind Sponsors
Again, without the generosity of these wonderful companies and the great people that work at them, we would not be able to hold such an amazing event. Please as you see and meet these people at the conferece, say thanks!
SAVE MONEY!!!
If you haven’t registered yet, do it TODAY because you will save money. I repeat, YOU WILL SAVE MONEY! Who doesn’t need to do that? The deadline for the special hotel rate at the Newport Hyatt Regency expires TOMORROW so book your room now.
Now, on with the news…the release is released and the show is ON, baby! We wanted to share with all of you the press release that crossed the wire yesterday highlighting the amazing program that this year’s PRSA Western District Conference will offer. More speaker updates are coming here on the blog so stay tuned, but in the meantime, check out the release…. Read the rest of this entry »
As PR pros there can never be enough access to top editors and the advice they can offer us on pitching stories effectively is more valuable than gold (especially today!). The 2009 PRSA Western District Conference brings some of those heavy hitters together for one powerful session: West Coast News Leaders Offer Pitching Advice.
Who’ll be there? Read the rest of this entry »

PRSA Western District Conference Features Smooch Reynolds
Without question, these are challenging times for professional communicators. We not only are facing a crumbling global economy, but are having to rapidly adapt to a revolution in communications technologies and practices — a world in which grandparents are twittering and one major newspaper after another faces extinction. Yet at least one industry expert says opportunities abound – at least for those with the right skills and business savvy.
“Corporations recognize that A-level talent is key to advancing their business in global markets,” Read the rest of this entry »
Media Myths & Realities – What all PR Pros Should Know
March 25, 2009
As of all communications professionals know, the value of research and facts in creating plans and looking ahead is invaluable. Taking this to a whole new level, the USC Annenberg School for Communication and Ketchum came out with a study earlier this year and will enlighten the 2009 PRSA Western District Conference on their findings in their session – “Media Myths & Realities: What We’re Facing in 2009″.
Featured in PR Week and undoubtedly routed around the desks of top agency thinkers, this study is an absolute “must read”. The study touches on the following questions:
- Is traditional media dead?
- How does media consumption vary among people of different ages?
- Are digital/social channels credible?
- How do consumers’ media choices affect their purchase decisions?
- How are the increasingly blurred lines between media channels affecting the way Americans buy products, seek information, plan their social lives, and make personal and business decisions?
- And how is all of this affecting the practice of public relations and communications?
Just one more reason to attend this dynamic conference! Gotta love that!
Don’t Miss This: Diapers and Tweeters and Bloggers, Oh My!
March 24, 2009
Mommy bloggers are the “it” crew when it comes to many communications programs these days. These dynamic women have helped to define and give life to the entrepreneur journalism and in many cases seamlessly blend their personal lives into new full time careers. For the 2009 PRSA Western District Conference we’ve assembled an amazing panel that will share their experiences, offer pitching advice and answer your burning questions about mommy blogging and tweeting.
Panelists:
• Elisa Camahort Page, Co-Founder and COO, BlogHer
• Sarah James, Freelance Writer and Blogger
• Rebecca Woolf, Freelance Writer
The panel will be moderated by our own PRSA Western District Chair-elect, Nancy Syzdek, APR.
Mommy Blogger Panel Overview:














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