Mobile PR? Yep, We’re Covering That Too

Despite the fact that California law has limited cell phone use while driving, I’ve got to confess I broke the law this weekend by attempting to use my Blackberry to look up a Petsmart location for some puppy supply shopping (yes, while driving).  However, their site wasn’t optimized for my mobile and I became increasingly irritated that I couldn’t simply find a store location.  As it turns out, I ended up seeing a PetCo while I was driving around and they got my business.   Too bad for Petsmart.

The lesson here?  People lead their lives on the go and need access from anywhere.  So we’ve asked Mike Wehrs from the Mobile Marketing Association to come and enlighten us.  Here’s a little about what you’ll learn in his session, “Public Relations on the Mobile Platform: A Brave New World…”

For hundreds of millions of people across the world, their first experience on the Internet is through a mobile phone. The global shift away from communicating on a computer already has begun. How will this evolution in how people communicate and inter-relate affect public relations professionals? How can PR pros maximize their communications programs using a mobile platform? How are leading brands already deploying mobile marketing campaigns and getting results? Find out how mobile marketing will change the marketing and PR industry forever, and how PR pros can stay ahead of the learning curve for this bold, new communications medium.

P.S. – Please don’t report me to the CHP.  I promise next time I’ll pull over while looking up directions!

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